Limited edition Datsun
Posted: Monday 26th September 2016
Limited edition Datsun GO REMIX will get trend-setters going
A new chapter in the Datsun legend story is being written as Datsun launches a limited edition, high-spec version of the Datsun GO Lux. This follows the successful reintroduction of the Datsun brand to South Africa in 2014, with the launch of the GO, which has since become a leading seller in the competitive A-segment of the market.The new GO REMIX, with special accessories, is a modern model that will add new excitement to the range. This addition will now see the GO available locally in the base GO Mid, GO Lux and REMIX versions. Prices vary from R104 900 to R159 900 across the range, says Des Fenner, General Manager of Datsun South Africa.
“The major appeal of the Datsun GO REMIX lies in the fact that there will be only 200 units sold in South Africa. For Datsun enthusiasts, this means the opportunity to own a rare vehicle specifically crafted for ‘Risers’, young trend-setters in the 18 to 30 age group, looking for ways to stand out from the crowd. Making the car more desirable is its price, making it possible for this category of motorists to buy a stylish brand new car.”“The REMIX forms part of an exciting line-up of three new cars launched by Datsun in South Africa since October 2014, and will add further youthful appeal and distinctive looks to our success story. Attractive pricing and value have always been major factors in the GO’s success. We are proud that the Datsun tradition will be continued in this regard.”The other two offerings introduced by Datsun on 31 August 2016 are the GO+ multi-purpose vehicle and the GO+ Panel Van, a new entrant into the light commercial vehicle market.The GO+ offers all the attributes that have made the Datsun GO a best-seller amongst first-time car buyers, plus features that will appeal to young, adventurous motorists looking for a car that will carry their growing young families in style. It is a 5 + 2 – versatile 7 seater, and with the third row of seats that folds down, offers extra storage space and great flexibility.The Datsun GO+ Panel Van is ideal for small business owners looking for a city runabout that is capable of moving anything from flowers, catering supplies, to a range of other small to medium sized goods. It offers a whopping loading capacity of 542 kilograms, and has a loading volume of 3.43m3.As for the GO REMIX, where similarly equipped A-segment vehicles from other manufacturers are generally priced at around R165 000 to up to R184 000, this limited edition offering will retail at a recommended price of R159 900, making it one of the keenest priced, high spec A-segment vehicles available.Buyers will get:An exterior package that includes:An aero kit for the front, sides and rear of the vehicleRear roof spoiler15 inch alloy rims with GO centre capFront fog lightsRemote side mirrors with indicator lightsDatsun REMIX special version name plateInterior features:Blaupunkt Bluetooth radio/ CD/ USBAll new dark interiorA new facia for side mirror and fog lamp controlDatsun GO carpet set“The sales history of the Datsun GO indicates that it appeals equally to female and male buyers. We expect that this trend will continue as young motorists look to purchasing the REMIX which, besides offering the trendy styling and value for money that has characterised the Datsun GO, now offers them the opportunity of driving a distinctive model that will be a rare sight on South Africa’s roads,” says Mr Fenner.Ends
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the three financiers who supported the business at the time – namely Mssrs. Den, Aoyama and Takeuchi – an acronym of the first letter of each name. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun already started sales in India and Indonesia, while sales in Russia and South Africa will commence later in 2014.
ABOUT NISSAN MOTOR IN SOUTH AFRICA
Nissan South Africa is the operational hub for Regional Business Unit South, serving Nissan’s key South Africa market and 42 other countries in Sub Saharan Africa, including Angola, Ghana, Kenya and Nigeria. In South Africa, the company offers a range of 28 vehicles under the Nissan and Infiniti brands, including the popular locally-produced Nissan light commercial vehicles - the NP200 half ton pickup and NP300 one-ton Hardbody – produced at the company’s Rosslyn plant, north west of Pretoria. In 2013, the company made history with the introduction of South Africa’s first electric vehicle, Nissan’s flagship Nissan LEAF. This will be followed in 2014 by the reintroduction of the iconic Datsun brand, as well as the launch of the new Qashqai crossover and new X-Trail sports utility vehicle. Nissan South Africa is one of the top five automotive companies in South Africa. For more information visit our website at http://www.nissan.co.za