Datsun SA reveals 100 000 Stories winner and runners up
Posted: Monday 11 January 2016
Little more than a year after its launch, the Datsun GO reached the 100 000 customer mark. In celebration of this milestone, the company invited proud GO owners in Russia, Indonesia, India and South Africa to submit their inspirational and aspirational Datsun GO stories to official company pages, giving them a chance to win a trip abroad. Now, the South African winner and runners up are revealed, and their tales of achieving independence, ‘love at first sight’ for their cars, traveling in style and - most importantly - surprising affordability, will resonate with many.
The Datsun brand has a rich history in South Africa, from the proud Datsun SSS days to the legendary Datsun bakkies. The GO is the first offering bearing the modernised brand to take to our roads since the 80s, and young on-the-move consumers by storm, as the narratives confirm.
“I have a completely new outlook on life,” says grand prize winner Bongiwe Mokoena in her story Going Places Together. Before, the young up-and-coming socialite had to rely on slow and sometimes unpredictable busses and taxis to get to work, go shopping and make it to the hip and happening events that took place at her local carwash.
“One Saturday, I got all dressed up and headed for the carwash, but once again, I arrived late, no longer looking my best, just as the party was dying down. I decided right then and there that this was the last time I’d depend on public transport. I found my Datsun GO shortly thereafter.”
It was a smart move for Bongiwe, not only from an independence point of view, but also in terms of short and long-term affordability. The GO model was declared by the 2015 Kinsey Report as having the most affordable parts basket in the A-segment category, driving maintenance and repair costs down. And at a starting price of R97 200, the Datsun GO is South Africa’s most economical car.
“I am having so much fun driving my new car,” Bongiwe continues. “Me and my Datsun are on top of the world!”
As well as being on top of the world, Bongiwe will be in a different part of the world altogether in a few weeks. As part of her 100 000 Stories prize, she will be whisked away on a five-day sightseeing trip in Delhi, India, where she will attend the world-renowned Auto Expo 2016 and meet Vincent Cobee, Global Head of Datsun. Furthermore, her story has been turned into a mini-documentary and will be published in a book, along with the other winning anecdotes from around the world.
Runners up Tulie Xosana, Wilco van de Berg and Stephanie Preston all praised the GO’s affordability and design, with both Tulie and Wilco pronouncing the model “beautiful”, and Stephanie praising its power: “Impressed with how strong and fast my ‘droompie’ could drive.”
“We are delighted that the Datsun GO has more than met our customers’ needs, and so surpassed our expectations,” says Des Fenner, General Manager at Datsun South Africa. “Reaching the 100 000 mark was a proud moment and proves that our efforts to evolve with consumers are successful and appreciated.
“Congratulations to the winners and thank you to all those who participated in our 100 000 Stories competition – you are all part of our Datsun community.”
For more Datsun news and information visit the Datsun website on www.datsun.co.za, like our Facebook page www.facebook.com/datsunsa, view our youtube site on www.youtube.com/datsunsa, find us on Instagram at www.instagram.com/datsunsa and/or follow #Datsunisback on Twitter.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the three financiers who supported the business at the time – namely Mssrs. Den, Aoyama and Takeuchi – an acronym of the first letter of each name. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun already started sales in India and Indonesia, while sales in Russia and South Africa will commence later in 2014.
ABOUT NISSAN MOTOR IN SOUTH AFRICA
Nissan South Africa is the operational hub for Regional Business Unit South, serving Nissan’s key South Africa market and 42 other countries in Sub Saharan Africa, including Angola, Ghana, Kenya and Nigeria. In South Africa, the company offers a range of 28 vehicles under the Nissan and Infiniti brands, including the popular locally-produced Nissan light commercial vehicles - the NP200 half ton pickup and NP300 one-ton Hardbody – produced at the company’s Rosslyn plant, north west of Pretoria. In 2013, the company made history with the introduction of South Africa’s first electric vehicle, Nissan’s flagship Nissan LEAF. This will be followed in 2014 by the reintroduction of the iconic Datsun brand, as well as the launch of the new Qashqai crossover and new X-Trail sports utility vehicle. Nissan South Africa is one of the top five automotive companies in South Africa. For more information visit our website at http://www.nissan.co.za
Tel: 011 784 2598
Product Manager: Datsun South Africa
Tel: (012) 529-6043
Mobile: 084 665 1006
General Manager: Datsun South Africa
Tel: (012) 529 6000
Mobile: 082 373 39 14