Finnish travelers get going
Posted: Sunday 15 May 2016
During his lifetime, Vesa Eskola has clocked up well over a million kilometres across the globe. In his early days his travels across continents meant hitch-hiking from one exotic destination to another. These days, he has become an ambassador for Datsun - his vehicle of choice for making epic trips across Indonesia, Russia and India.
South Africa is his latest destination, and with our sunny skies, unparalleled scenery, and rich history we’re sure to leave a lasting impression.
With lifelong friend, Jarmo Kymenlathi, he is tackling SA in a titanium Datsun GO, using his ‘point and drive’ approach to seeing the country – the perfect spirit of adventure for our beautiful country!
A man who believes that getting the most out of life means not living to a timetable - he and Jarmo have only two destinations firmly on their itinerary for their South African journey. These are the Kruger Park and Bothaville in the Free State, where he and Jarmo will be meeting up with Datsun South Africa’s General Manager, Des Fenner, at the home of a local Datsun enthusiast who owns about 70 Datsun vehicles.
We needed someone to capture the truly unique spirit of Vesa, and his adventure, so our first choice was local InstagrammerAlessio La Ruffa (@alessiolr). He’ll be joining the Finns on the first part of their journey, and updating our social platforms with some amazing photography.
To keep track of Vesa and Jarmo’s travels follow Datsun South Africa on our Social Media platforms, and get ready to #DatsunLetsGO!
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the three financiers who supported the business at the time – namely Mssrs. Den, Aoyama and Takeuchi – an acronym of the first letter of each name. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun already started sales in India and Indonesia, while sales in Russia and South Africa will commence later in 2014.
ABOUT NISSAN MOTOR IN SOUTH AFRICA
Nissan South Africa is the operational hub for Regional Business Unit South, serving Nissan’s key South Africa market and 42 other countries in Sub Saharan Africa, including Angola, Ghana, Kenya and Nigeria. In South Africa, the company offers a range of 28 vehicles under the Nissan and Infiniti brands, including the popular locally-produced Nissan light commercial vehicles - the NP200 half ton pickup and NP300 one-ton Hardbody – produced at the company’s Rosslyn plant, north west of Pretoria. In 2013, the company made history with the introduction of South Africa’s first electric vehicle, Nissan’s flagship Nissan LEAF. This will be followed in 2014 by the reintroduction of the iconic Datsun brand, as well as the launch of the new Qashqai crossover and new X-Trail sports utility vehicle. Nissan South Africa is one of the top five automotive companies in South Africa. For more information visit our website at http://www.nissan.co.za