Datsun GO named as South Africa’s most affordable car for second year in a row

The Datsun GO has taken the 2016 Kinsey Report accolade as the country’s most affordable car - making it the second time in a row that Datsun has led the rankings as the car that is the most economical to maintain in South Africa. By scooping the field in 2015 and 2016 in the authoritative and comprehensive survey, the Datsun GO has fulfilled the promise Datsun made to bring quality, affordable motoring to South Africa’s competitive A-segment, said Des Fenner, General Manager of Datsun South Africa of the GO’s major achievement.During its two years in South Africa, the Datsun GO has made an indelible impression on the entry-level vehicle segment. The GO has not only helped motorists to contain motoring costs at a time when there are massive budget pressures on most households, but has also enabled many South Africans to enter the new car market for the first time. This has brought independence from public transport schedules to many and provided them with the personal mobility that has enabled buyers to find and access new opportunities within the economy.”  

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“The GO’s reputation as a reliable and fuel efficient vehicle has been strengthened by the introduction of the Datsun GO+ aimed at motorists requiring more space in their vehicles, and the launch of the Datsun GO+ Panel Van aimed at assisting entrepreneurs with an affordable, value-added business delivery vehicle.”

“Being named again as the most affordable car within the 2016 Kinsey Report in the ‘city cars and entry level’ category is a major achievement and something we are justifiably proud of.”

The Kinsey Report, which is regarded as the most comprehensive survey on everyday motoring, covers vehicles available locally.

The categories used to rate cars in their defined market segments are:

  • Category A (Service Items): covering everyday replaceable items, such as air filters, spark/glow plugs, brake pads/shoes and wiper blades.
  • Category B (Repair Parts): covering major items, such as cam belts, shock absorbers, clutch and pressure plates, flywheels, and fan belts.
  • Category C (Crash Parts): this looks at major replacement body costs, such as bonnets, grilles, doors, fenders and bumper skins, and light assemblies.

This year, categories were applied to a total of 69 vehicles across nine motoring segments (all costs monitored included VAT). Within the ‘city car and entry car level’ category 11 vehicles were appraised.

When all costs listed were taken into account in the category, the ‘tale of the motoring tape’ revealed that:

  • The total for the Datsun GO cost basket was R43,193.
  • The second most affordable competitor was the Nissan Micra - at R55,071.
  • The most expensive vehicle in the category came in at R75,338.

“The entry level (A-segment) market has grown significantly over the years. There is no doubt that as motoring costs continue to escalate, more local motorists will turn to quality, attractively priced entry level models to help contain costs. We will continue through the expanded Datsun GO range to provide choice to buyers who never thought they could own a new car. And vehicles that presently enjoy the full product and service support of more than 99 dealers across the country,” said Mr Fenner.


Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the three financiers who supported the business at the time – namely Mssrs. Den, Aoyama and Takeuchi – an acronym of the first letter of each name. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.

In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.


Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun already started sales in India and Indonesia, while sales in Russia and South Africa will commence later in 2014.


Nissan South Africa is the operational hub for Regional Business Unit South, serving Nissan’s key South Africa market and 42 other countries in Sub Saharan Africa, including Angola, Ghana, Kenya and Nigeria. In South Africa, the company offers a range of 28 vehicles under the Nissan and Infiniti brands, including the popular locally-produced Nissan light commercial vehicles - the NP200 half ton pickup and NP300 one-ton Hardbody – produced at the company’s Rosslyn plant, north west of Pretoria. In 2013, the company made history with the introduction of South Africa’s first electric vehicle, Nissan’s flagship Nissan LEAF. This will be followed in 2014 by the reintroduction of the iconic Datsun brand, as well as the launch of the new Qashqai crossover and new X-Trail sports utility vehicle. Nissan South Africa is one of the top five automotive companies in South Africa. For more information visit our website at