Owning a car that screams “This is me!” is as easy as logging on to Datsun’s new microsite - www.gobeyou.co.za - and sharing your vision of the perfect Datsun GO on social media from 27 April to 25 May.

The competition allows your creativity to go wild and anything from rims, tags, and colour to background can be personalised in the virtual world. The competition is open to anyone who holds a valid driver’s license and you are allowed to enter more than once. 

This is a chance for the carless and car lovers alike to individualise and have their dream car voted into reality by showing off their designs on social media under the #GObeYOU hashtag.

Judging the GObeYOU competition are three individuals who are well-qualified when it comes to matters of style, originality and car mechanics: renowned graffiti artist Mars, popular entertainer DJ Guru, and racer and petrolhead  Chase Audagnotti each created a theme available on the microsite that will add character, soul and swagger to any vehicle.

Though the judges choose the top 20 designs, the top three winners and ultimate winner will be chosen by the public through Facebook voting. Voters also stand a chance to win amazing daily prizes; these will include cellphones. 

“People see their cars as extensions of themselves – their personalities, characters and places in society,” says Des Fenner, General Manager at Datsun SA. “Formally, customised vehicles were an enjoyment reserved for the rich and famous, but now – in celebration of our latest addition to the Datsun collection - we are offering fans the chance to showcase their sense of style and uniqueness by designing their own Datsun GO on our microsite.

“The creative design aspect of the competition aligns with the character of the vehicle. The Datsun GO enables our customers to break through in life by allowing our customers to become independent not only in the form of owning their own transport but inspiring them to become unique individuals personally and professionally.

“The winner of the Datsun GObeYOU competition will be driving an expression of their personal taste – be it whimsical and wacky or more conservative and cool. But whatever the preference, the winner’s Datsun GO will help them on the road to self-actualisation.

”If you feel simultaneously creative and competitive, and think your personality just begs to be immortalised in automotive paint, maybe this is the opportunity for you.

 

How to enter:

Go to www.gobeyou.co.za and  register with a password and email address.Design your Datsun GO, name your car and submit your entry.Share your creation with the #GObeYOU hashtag on Facebook and Twitter!Please visit www.gobeyou.co.za to view the terms and conditionsVoting will take place on www.gobeyou.co.za and announced on social media on 5 June. 

Many vehicle designs shouldn’t be externally or superficially modified in any way, but the GO lends itself to this purpose.

“It’s a fun, stylish, cool car designed for students and young professionals; people who – at that stage of their lives – appreciate innovation and imagination, and yearn to stand out from the crowd,” concludes Mr Fenner.

Datsun History

Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the three financiers who supported the business at the time – namely Mssrs. Den, Aoyama and Takeuchi – an acronym of the first letter of each name. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.

In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.

Datsun Today

Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun already started sales in India and Indonesia, while sales in Russia and South Africa will commence later in 2014.

About Nissan Motor in South Africa

Nissan South Africa is the operational hub for Regional Business Unit South, serving Nissan’s key South Africa market and 42 other countries in Sub Saharan Africa, including Angola, Ghana, Kenya and Nigeria. In South Africa, the company offers a range of 28 vehicles under the Nissan and Infiniti brands, including the popular locally-produced Nissan light commercial vehicles - the NP200 half ton pickup and NP300 one-ton Hardbody – produced at the company’s Rosslyn plant, north west of Pretoria. In 2013, the company made history with the introduction of South Africa’s first electric vehicle, Nissan’s flagship Nissan LEAF. This will be followed in 2014 by the reintroduction of the iconic Datsun brand, as well as the launch of the new Qashqai crossover and new X-Trail sports utility vehicle. Nissan South Africa is one of the top five automotive companies in South Africa. For more information visit our website at http://www.nissan.co.za 

 

Ruth Momberg

Mobile: 084 434 1771

Email: ruth.momberg@magnacarta.co.za