The Datsun GO, the first new Datsun offering to be introduced on the South African market since the brand’s return in 2014, has received its second major accolade for the year -  this time from the authoritative, independent Kinsey Report, which monitors the cost of everyday motoring in South Africa.

In time for its first birthday in October 2015, the Datsun GO became the best-selling vehicle in the competitive A-segment in the critical dealer channel recording sales of 5 972 units since October 2014.

The 2015 Kinsey Report has confirmed that the Datsun GO’s ‘parts basket’ is also the most affordable in the entry level category, giving the model two highly significant industry firsts that have  it setting the pricing pace going into 2016.

The vehicle also scores well in the three major categories used by Kinsey (see list below) to evaluate the costs of maintaining and repairing cars, and which, in the 2015 report, were applied to a total of 74 vehicles across nine motoring categories (all costs monitored included VAT.).

When all categories listed below are taken into account, the total for the Datsun GO cost basket comes in at a significantly low (R 37 631.73), ahead of its stable-mate, the second vehicle in the segment, the Nissan Micra (at R44 479.41):

  • Category A: covers everyday replaceable items, such as air filters, spark/glow plugs, brake pads/shoes and wiper blades.
  • Category B: covers major items, such as cam belts, shock absorbers, clutch and pressure plates, flywheels, and fan belts.
  • Category C: looks at major replacement body costs, such as bonnets, grilles, doors, fenders and bumper skins, and light assemblies. 

Comparative costs for the same basket of spares for the most expensive vehicle in the entry level of the market come in at R91 209.93 - more than twice that of the Datsun GO!

At a listed retail price of R102 500, when the study was conducted, the Datsun GO is also South Africa’s most economical brand new car.

“Seeing the results of the 2015 Kinsey Report for the ‘city cars and entry level’ category reaffirms the decision by Datsun to re-enter the South African market, which many pundits said was overcrowded - particularly in the segment in which the GO was to compete, ” says Des Fenner, General Manager of Datsun South Africa.

“When we reintroduced the Datsun brand to local motorists, we said that we would be building on the Datsun heritage of the 1970s and 1980s, when the range was acknowledged as a brand that was accessible to new motorists and offered purchasers a stylish, economical and reliable alternative to more expensive vehicles. 


Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the three financiers who supported the business at the time – namely Mssrs. Den, Aoyama and Takeuchi – an acronym of the first letter of each name. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.

In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.


Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun already started sales in India and Indonesia, while sales in Russia and South Africa will commence later in 2014.


Nissan South Africa is the operational hub for Regional Business Unit South, serving Nissan’s key South Africa market and 42 other countries in Sub Saharan Africa, including Angola, Ghana, Kenya and Nigeria. In South Africa, the company offers a range of 28 vehicles under the Nissan and Infiniti brands, including the popular locally-produced Nissan light commercial vehicles - the NP200 half ton pickup and NP300 one-ton Hardbody – produced at the company’s Rosslyn plant, north west of Pretoria. In 2013, the company made history with the introduction of South Africa’s first electric vehicle, Nissan’s flagship Nissan LEAF. This will be followed in 2014 by the reintroduction of the iconic Datsun brand, as well as the launch of the new Qashqai crossover and new X-Trail sports utility vehicle. Nissan South Africa is one of the top five automotive companies in South Africa. For more information visit our website at 


Ziyanda Mtshali

Magna-Carta PR

Tel: 011­ 784­ 2598

Mobile: 0781430553

Email: ziyanda@magna-carta.coza


Sonke Dandala

Product Manager: Datsun South Africa

Tel: (012) 529-6043

Mobile: 084 665 1006



Des Fenner

General Manager: Datsun South Africa

Tel: (012) 529 6000 

Mobile: 082 373 39 14